Medical centre · Hawthorn, Melbourne · 2026 · Concept build
Meridian Health
Meridian Health is a site we designed and built for a multi specialty medical centre in Hawthorn, Melbourne, with six specialties under one roof. The whole design is built around a single idea: your care stays connected.
Scroll and the site scrolls with you. Or open it live.
The brief
A medical centre with general practice, women's health, physiotherapy, psychology, dermatology and allied health in one building has a story that is hard to tell in a list. Patients do not want six separate practices; they want one place where the GP knows the physio. The site needed to explain that connection, introduce the practitioners, state the hours and the address where anyone can find them, and make booking an appointment the obvious next step from every section without the page feeling like a hospital.
The approach
The headline is "Six specialties. One steady line of care." and the page takes that literally. As you scroll, a canvas animation draws lines between the six specialties until they form one connected network, which says more about continuity of care than a paragraph could. The palette is cream with terracotta and sage, calm and warm rather than the usual clinical blue, and headings are set in Fraunces, a serif that stays soft at large sizes. Copy is short declaratives. There is no form, no map and no testimonial wall, because for a practice that books by phone the most useful thing a page can do is make the number and hours impossible to miss.
The build
Home, specialists, team, patient information and contact pages. A scroll driven canvas animation on the homepage connecting the six specialties. A services grid with a short description for each specialty. A why section with a consulting room photo, a stats row, and team cards with photos for the practitioners. A booking button in the header, the hero and the closing section, all leading to contact. A footer with opening hours for all seven days, telehealth daily, a tap to call phone number and email.
Desktop and phone. The phone view is where most visitors will meet it.
In the build
- Scroll animation that connects six specialties
- Specialist and team pages with cards
- Booking button in header, hero and footer
- Hours and address in the footer
- Fraunces and Inter type pairing
- Cream, terracotta and sage palette
- Patient information page
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