Luxury property · Amalfi Coast · 2026 · Concept build
Aurelia Estates
Aurelia Estates is a site we designed and built for a private collection of villas on the Amalfi Coast. It is the furthest thing from a tradie site we have made, and it shows what the same approach looks like at the top end.
Scroll and the site scrolls with you. Or open it live.
The brief
Six cliffside residences, each with its own character, sold by private viewing rather than open house. The audience is small and the stakes per enquiry are high, so the site did not need to shout or convert on volume. It needed to feel like the places it was selling, present each residence with enough detail to earn a viewing request, and make that request feel private. Pricing and a map were deliberately left off; the conversation starts with a viewing, not a number.
The approach
The hero is a muted background video of the coastline with the headline "Where the Coastline Becomes Home" and a scroll cue. The palette is cream and sand with near black type, Poppins for headings and Inter for body, and the layout gives every image room. Each of the six residences gets a listing with a short description of what makes it different, from a private jetty to an olive grove, written to be read slowly. There is a philosophy section rather than an about page, because the brand here is a point of view on living. Two buttons, view residences and book a viewing, repeat through the page. We chose restraint everywhere: no testimonials, no stats, no pop ups.
The build
A single page with a header for residences, story and contact and a book a viewing button. A full screen background video hero. Six residence listings, Villa Celestina, Casa Marina, The Meridian, Villa Serenella, Casa Dorata and Villa Bianca, each with an image and a description of features such as a private cinema, a wine cellar, an infinity edge pool and a four bedroom penthouse villa. A story section and a request a private viewing contact section. Footer with the same three links.
Desktop and phone. The phone view is where most visitors will meet it.
In the build
- Background video hero
- Six residence listings with images
- Request a private viewing section
- Cream and sand palette
- Poppins and Inter type
- Single page, three anchors
- No pricing by design
Next project
Sunday Loaf