Nobody searches for "speech pathologist" first. They search for "my 3 year old isn't talking" or "stutter help near me", late at night, worried.
The site that wins that search is not the one with the most credentials on it. It is the one that names the worry in the parent's own words, says plainly what happens at a first appointment, shows a face, and makes the next step small. A form, a call, a question. Most speech pathology sites are written for other clinicians. Yours should be written for the person who needs you.
The other reader is the support coordinator or the GP, and they want different things: what you treat, your NDIS position, your suburbs, your waitlist, and a way to refer that takes two minutes. We build one site that serves both, and we keep the waitlist line current every month so nobody rings to ask.
Written in the parent's words
Late talking, unclear speech, stuttering, feeding, literacy, AAC. A page for each concern you treat, in plain language.
Built and tested to WCAG 2.2 AA
Your clients include people with communication disabilities. The site is tested, with a written report, not assumed.
A referral form that fits intake
Who is referring, the concern, plan management and suburb, in your inbox ready to act on.
The waitlist line, kept current
Taking new clients, or a wait of about six weeks. One line near the top, updated under the plan whenever it changes.
What the site has to do
Name the worry, explain the first appointment, show your face and your approach, and make the first step small. A warm site is not a soft site. It is one that understands who is reading.
What you treat, whether you see NDIS participants and how, your suburbs, telehealth or not, and the waitlist. Then the referral form, one tap away.
Your qualifications and memberships stated once and plainly, your referral pathway, and the reassurance that reports come back in a form they can use.
What usually goes wrong
"Phonological disorder" means nothing to a worried parent. "Your child's speech is hard to understand" does. We write for the reader and keep the clinical term where a clinician will look for it.
Whether you are registered, whether you see plan and self managed participants, and what happens at intake, all said plainly near the top. Coordinators leave if they cannot find it.
An embedded booking widget as the first thing on the page is cold, and it often fails accessibility. We lead with you, and put the booking or referral step where it belongs, one tap away.
The plans, in your terms
Only Growth and Ahead include the accessibility testing and report. For a practice whose clients include people with communication disabilities, that is where the site starts.
$190a month
No setup fee. 12 months, then month to month.
A three page site, hosted and secure. It does not include the accessibility report, so we do not suggest it for a practice whose clients include people with communication disabilities.
What is in Essential$290a month
No setup fee. 12 months, then month to month.
The plan for speech pathologists. WCAG 2.2 AA tested with a report, a page for each concern you treat, the referral form, schema for search and AI answers, and an hour of edits for the waitlist line.
What is in Growth$690a month
$500 setup. 12 months, then month to month.
For a practice growing into new areas of work. Everything in Growth plus a new written page every month, weekly Google Business Profile updates and a monthly call with Andrew.
What is in AheadProof
We have not yet put a speech pathology site live under a client's name, and we would rather say so than show you something borrowed. The proof is the same thing we offer every practice: we mock up your own homepage, with your name, your services and your suburbs, tested for accessibility, and send you a picture of it for free. Our allied health work, including PACT Physio and Rehab, is on the work page.
Where
Clinic, mobile and telehealth practices across Sydney, with most of our health clients in the south west, the Georges River area and the Shire. We work across Sydney and regional NSW.
Health and NDIS hubNDIS providersAllied healthSutherland ShireGeorges RiverInner WestParramatta
Questions
What you help with, in the words a parent uses: late talking, stuttering, unclear speech, feeding, literacy, AAC, adult swallowing and voice. Who you see and where, clinic, school, home or telehealth. Whether you take NDIS participants and how you work with plan and self managed funding. Whether you have a waitlist. And how to refer, with a form that takes two minutes.
Usually, yes. Speech pathologists are not AHPRA registered, so the National Law ban on testimonials in advertising does not apply to you. You are bound by Speech Pathology Australia's code and by Australian Consumer Law, so reviews have to be real and shown fairly. We pull them from your Google profile so they are.
At 11pm, after a hard day, yes. A parent worried about a child's speech will read everything you have written and decide whether you sound like someone who will be kind to their kid. That is why we write the site in plain, warm language and put your face and your approach near the top.
It asks who is referring, the participant's name and age, what the concern is, how the plan is managed and the suburb, and it lands in your inbox ready for intake. Support coordinators can fill it in during a call. If you take referrals from GPs and schools too, the same form handles it.
Growth at $290 a month with no setup fee is the plan we recommend, because it includes the accessibility testing and report, the schema that helps you turn up in search and AI answers, and an hour of edits each month for the waitlist line. Ahead is $690 a month with a $500 setup and adds a new written page every month, which suits a practice growing into new areas of work.
Ten business days from the day we have your content and your approval of the design. Before you sign anything we mock up your homepage for free, with your name, your services and your suburbs.
Start here
Your practice name and suburb is enough. We send back a picture of your homepage, written for the parent reading at 11pm, and tested for accessibility before you see it.
Get the free mockup